This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from wsolar.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some installed cookies. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view. We also collect data on what websites or search terms referred you to the Site, as well as information on how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- Cookies are data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- Log files track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring and exit pages, and date/time stamps.
- Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information
How do we use your personal information?
We generally use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud;
- Provide you with information or advertising relating to our products or services when aligned with your preferences.
We use the Device Information we collect to screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site. This includes generating analytics about how our customers browse and interact with the Site and assessing the effectiveness of our marketing and advertising campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to assist us in using it as described above. For example, we use Shopify to power our online store – you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to protect our rights.
Behavioral Advertising
As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
Do Not Track
Please note that we do not change our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.
Your Rights as a European Resident
If you are a European resident, you have the right to access the personal information we hold about you and request that it be corrected, updated, or deleted. To exercise this right, contact us using the information below.
Additionally, if you are a European resident, we are processing your information to fulfill contracts we may have with you (e.g., if you place an order through the Site) or to pursue our legitimate business interests listed above. Please note that your information will also be transferred outside of Europe, including to Canada and the United States.
Data Retention
When you place an order, we will retain your Order Information unless you request its deletion.
Changes
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.
Minors
The Site is not intended for individuals under the age of 18.
By using our website, you (the visitor) consent to third parties processing your IP address to determine your location for currency conversion. You also consent to storing that currency in a session cookie in your browser (a temporary cookie that is automatically removed when you close your browser). We do this to ensure the selected currency remains consistent while browsing, so prices convert to your local currency.
Contact Us
For more information about our privacy practices, questions, or complaints, please contact us via email at info@wsolar.com.